Quite recently a new rogueware called Advanced Security Tool 2010 entered the scene. This file is being detected as Adware/SecurityTool2010.
Besides having a more modern look and a slick interface, it also loads an exploit known as the help center vulnerability. Microsoft has issued a Security Bulletin in July.
Preventive measures can be taken by keeping your Windows as well as your Antivirus software up-to-date. Sean-Paul Correl has reported on this vulnerability in another blog post:
Here is a video demonstrating this latest rogueware while loading the exploit: