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- Former Fry's Executive Joins Company to Drive Customer-Centric Marketing Initiatives and Build Brand Awareness |
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Panda Security, a leading provider of IT security solutions, today announced that Jack Hao, former head of Fry's Electronics' Antivirus Division, has joined the company as head of Marketing for Panda Security USA. In this role, he is responsible for leading all marketing efforts and increasing market share of the company's innovative IT security solutions for consumers and small and medium-sized businesses. Hao will use his retail product marketing, business strategy and operational expertise to drive revenue and increase profits for Panda Security, particularly with its consumer solutions. In addition, his experience creating and managing innovative customer-centric programs will help Panda build upon its loyal following of customer advocates in the U.S.
Hao's dedication to the customer comes from his prior work experience at Fry's Electronics, Inc., a leading retailer of consumer electronics, appliances and computers. At Fry's, he was in charge of purchasing and marketing the entire productivity software category, including Internet security products and sysitem utilities, and witnessed first-hand how crucial superior customer support is for vendors to retain customers. He worked closely with every major security player in the industry to increase product visibility and sales, and customize security solution offerings to best suit the Fry's consumer. During his tenure there, he increased overall profitability by 20 percent and led Web sales at Frys.com to 140 percent year-over-year growth.
"The tremendous growth of our company merits the addition of someone like Jack Hao to continue to capitalize on the momentum and grow our business and widespread adoption in the U.S.," said Tom Kruesopon, head manager of Panda Security USA. "Jack possesses a unique knowledge of the security industry and the fact that he has chosen to join our team is a true testament to the value of our products and the accompanying benefits we deliver our customers."
"My past experience has given me incredible insight into all of the major antivirus solutions on the market today, and an ability to accurately identify the core technologies within each solution that drives sales," said Hao. "Panda Security's technology is revolutionary compared to others I've seen on the market. I'm excited to develop customer-centric programs that I'm confident will help Panda Security become a household name in the U.S."
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Since 1990, its mission has been to analyze new threats as rapidly as possible to keep our clients safe. Several teams, each specialized in a specific type of malware (viruses, worms, Trojans, spyware, phishing, spam, etc), work 24/7 to provide global coverage. To achieve this, they also have the support of TruPrevent® Technologies, which act as a global early-warning system made up of strategically distributed sensors to neutralize new threats and send them to PandaLabs for in-depth analysis. According to Av.Test.org, PandaLabs is currently the fastest laboratory in the industry in providing complete updates to users. More information is available in the PandaLabs blog.
For more information: http://www.pandasecurity.com/homeusers/security-info/
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